A Talk by Nir Eyal
Author, Hooked and Indistractable,
NirAndFar.com
About this talk
In this session, we sit down with Nir Eyal, author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Discover how to overcome the power of distraction, defined by Nir as anything that pulls you away from what you want to do with your time and your life.
In short, you'll learn the four-part framework for becoming indistractable:
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Mastering your internal triggers
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Making time for traction
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Hacking back external triggers
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Preventing distraction with pacts.
Topics covered by this talk
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Nir Eyal
Nir Eyal is formerly a Lecturer in Marketing at Stanford's Graduate School of Business and is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable was named one of the Best Business and Leadership Books of the Year, according to Amazon and one of the Best Personal Development Books of the Year by Audible. Nir blogs at NirAndFar.com
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