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Contagious: Why Things Catch On

A Talk by Jonah Berger
Professor, The Wharton School

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About this talk

In this session, we're sitting down with Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on.

Why do some things catch on? Why do people talk about certain products and ideas more than others? This session will reveal the secret science behind word-of-mouth and social transmission.

Discover how six basic principles drive things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this session will explain why, and show how to leverage these ideas to craft contagious content!

Jonah Berger

Wharton Marketing Professor and Bestselling Author of Contagious, Invisible Influence, and The Catalyst.

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