Neville Medhora figured out in the pre-Google days you can get a bunch of very-targeted people to come to your website, consume your material, and even buy. He then applied this to businesses he was a part of, including a rave company, the first financial blog online, Kopywriting Kourse, AppSumo, Sumo, and TheHustle. He currently advises numerous companies and runs a copywriting company called KopywritingKourse.com.
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